BNAKC Campaign Design
Client: Corporate Social Responsibility Programme (Batho)

A fund raising campaign to help Batho Madigele, a young Motswana man suffering from Chronic Renal Failure. The campaign needed to raise over BWP 400 000 ($40 000), so Batho can undergo a medical operation for a kidney transplant in South Africa. A big part of this activity was to also raise awareness on kidney diseases and the importance of organ donation, as well as the need for an organ bank in Botswana. The campaign targets were met, and Batho's transplant was carried in India. Unfortunately, he passed on later from complications form the surgery.